Meet The Team

Founders & CEO

Richard & Barbara Smith

Richard & Barbara, aka Bossman and Bosslady, started Cannaverse in 2022. After serving his country, Richard wanted to serve the community of Las Cruces with quality cannabis at great prices. Richard & Barbara have two sons and 3 grandchildren and love spending time with them when they can. When he's not traveling as an MRI tech, Richard loves spending time at the store and getting to know his customers.  You might catch both owners on the pickleball courts playing a friendly game with one another.

General Manager

Thalia Loyola

Thalia started at Cannaverse as a Budtender quickly working her way up to Keyholder and then to General Manager. Growing up in Las Cruces as a local Thalia enjoys helping her community with all their cannabis needs. Keep an eye out for Thalia in town, she's typically seen dancing at bars and raging at raves. Thalia encourages all to say Hello, she typically has discount flyers she hands out at events.  You can usually find Thalia working diligently to help keep the shop running. 

General Manager

Ben greenfield-bannister

Ben started at Cannaverse in 2025 as a budtender and worked his way up to keyholder then to general manager. You can almost always find Ben working hard in the office to help keep the shop the best place in town. In his free time, Ben enjoys spending it with his husband, 2 cats, and 3 dogs. Ben enjoys consuming cannabis and his favorite way of consumption is edibles and loves sativa strains.

Production Manager

Jorge calzadillas

Jorge started at Cannaverse as a budtender and worked his way up to production manager. Jorge loves serving his customers and helping them find the exact product they need. He also likes to joke around with his co-workers. Jorge enjoys spending his time with his family when he's not at the shop.

Head Grower

Julio hidalgo

Julio has been with Cannaverse since it's inception and has been growing excellent cannabis for Cannaverse. Julio takes his grow very seriously and gives the time and care to his plants. In his free time, Julio likes to enjoy the product of his creations.

Grower

Lance ivy

Lance has been with Cannaverse for 2 years. He helps Julio and Moy with the grow and is extremely knowledgeable when it comes to cannabis. You can always find Lance tending to his plants at Cannaverse. Lance enjoys spending time with his wife, Leigh Ann, and their son, and riding his motorcycle any chance he gets.

Budtender/Grow Assistant

 Moises hernandez a.k.a. Moy

Moy has been with Cannaverse since the beginning and has been on both sides of the business. Moy helps in the grow with Julio & Lance and helps out in the shop as well. Moy is also very knowledgeable when it comes to cannabis and can answer all of his customers questions. Moy says he works his dream job and loves making people happy. When he's not at the shop, Moy enjoys consuming cannabis and spending time with his family.

Budtender

charleigh deegan

Charleigh has been with Cannaverse for a year and a half and is a staple on our overnight shift. You can usually  find her at the pick-up window on her days at the shop. Charleigh enjoys spending time with her fiance, loves pokemon, and crocheting. Charleigh also loves greeting and serving her customers.

Budtender

kimberly renteria

Kim has been with Cannaverse for less than a year. Customers know Kim by her upbeat and bubbly personality. Kim loves serving her customers and ensuring they have a pleasant experience while at Cannaverse. In her free time, Kim loves doing nails and has quite the portfolio.

Budtender

si'jah holliman a.k.a. Jah

Si'Jah, aka Jah, has been with Cannaverse for a bit less than a year. Jah's co-workers and customers would say she's friendly, outgoing, knowledgeable, and great to work with. Jah, better known as Mama J to her co-workers, enjoys working at Cannaverse and seeing her customers everyday. When she's not at the shop, you can catch Jah with her family, binge watching anime, and gorging herself on sweet treats.

Budtender

jessie jones

Jessie has been with Cannaverse for less than a year. Jessie is kind and patient with his customers and loves educating them on all the different strains and products we carry. You can usually find Jessie teasing his co-workers when he's not busy. In his free time, Jessie enjoys spending time with his girlfriend and riding his boke around town.